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Zipcar Gas Demo

EXT. ROAD - DAY (background is animated)

Zipcar Element driving along road

CUT TO: Still shot of driver inside Zipcar, who has a surprised facial expression.

CUT TO: Close up of gas gauge on dashboard, which moves from full to empty. A partially transparent gray screen (PTGS) covers the screen and reads "At 1/4 tank, you must fill up your Zipcar."

CUT TO: Still shot of driver with a confused/surprised expression. A PTGS reads "Don't panic!"

Still shot of driver with an expression of revelation. A PTGS reads "Simply locate the gas card on the driver's side visor."

CUT TO: Close up of the visor with gas card in it. Followed by a still shot of driver removing gas card from the visor.

CUT TO: Zipcar driving along road. A PTGS reads "Drive to the nearest gas station."

EXT. GAS STATION - DAY

Zipcar pulls into gas station.

CUT TO: Close up of driver holding his Zipcar and the gas card. A PTGS has Zipcard number on Zipcard circled, and reads "Reference your Zipcard number. (This will be your driver ID # at the gas pump.)"

CUT TO: Odometer on dashboard, with the mileage reading circled. A PTGS reads "And check the odometer for mileage."

CUT TO: Driver in front of and leaning on the gas pump station. A PTGS reads "Now that you're confident, Let's use the card."

CUT TO: Screen at the gas pump reads "Insert card now or begin fueling."

CUT TO: Still, fragmented shots of the driver inserting and removing the gas card from the credit card reader.

CUT TO: Screen at gas pump that now reads "Please enter mileage then press enter." Fragmented shots of a hand pressing multiple numbers on the keypad, and the numbers appear on the screen. Then, another hand appears, holding a Zipcard, and the screen reads "Please enter driver ID number then press enter." A PTGS has Zipcard number circled on the card and reads "Enter your Zipcard number. (If yours is less than 6 digits, begin with zeros to make 6 digits." PTGS disappears. Fragmented shots of a hand pressing multiple numbers on the keypad, and the numbers appear on the screen. Screen reads "Select fuel type and begin fueling."

CUT TO: A still shot of driver looking at the gas pump and selecting fuel type. A PTGS reads "Please use regular gas unless your Zipcar demands the expensive stuff." PTGS disappears. Fragmented shots of driver retrieving gas pump and filling Zipcar with gas. A PTGS reads "That's pretty much it! Oh, and we don't need the receipt, so recycle it." Still shot of driver placing gas pump back into its holder.

CUT TO: Still screen that has a gas card on the left and reads: recap

  1. Insert this card at the pump.
  2. When prompted, enter your Zipcar's mileage and your Zipcard # (begin with zeros to make 6 digits.)
  3. Fill 'er up and no need to keep the receipt.

CUT TO: Green screen with gas card in the middle, with spinning rays encircling it.

FADES TO: Driver is sitting on the ground, leaning on the gas pump station. A PTGS reads "See, Paul got all worked up over nothing...take a nap now, Paul. It's over." PTGS disappears.

CUT TO: Green screen with gas card in the middle, with spinning rays encircling it.