Birthday marks growth from startup to international leader in urban transportation; Zipcar affirms that “wheels when you want them” offers proven benefits to cities, companies and consumers
BOSTON (January 13, 2015) – When Zipcar first launched in Cambridge, Mass. 15 years ago, smart phones hadn’t been invented, social media sites didn’t exist and “sharing” was a concept relegated to toddlers and libraries. Today, thanks to the success of Zipcar and its members sharing thousands of cars in hundreds of locations around the world, cities have a wider variety of transportation options that reduce parking demand, save businesses, students and consumers money and decrease emissions and pollution.
Joint Marketing Campaign Encourages Zipsters to “Tap It” in the Green Mountain State
BOSTON – January 5, 2015 – Zipcar, the world’s leading car sharing network, today announced a first-of-its-kind partnership with the Vermont Department of Tourism and Marketing to encourage Zipcar members to take “Zip Trips” to the state. The partnership comes on the heels of a fun, interactive marketing campaign that asked voters on social media to determine “Who Taps it Best?” – Vermonters who tap their abundance of maple trees to create 100% pure Vermont Maple Syrup or Zipcar members who tap their Zipcards on over 10,000 vehicles around the world to begin a Zip Trip.