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Zipcar, Inc. selects RF|Binder Partners as Public Relations Agency of Record
NEEDHAM, MA—(7/18/04)— RFBinder Partners announced today that it has been retained by Cambridge, MA-based Zipcar, Inc., a provider of self-service, on-demand cars for rent by the hour or day, to drive local and national public relations campaigns to promote Zipcar's accelerating membership and the company's continued growth and expansion. Launched in 1999, Zipcar is a new twist on traditional rental companies. Its cars are conveniently parked throughout neighborhoods in major cities such as Boston, New York and Washington, DC, and in minutes or up to a year in advance members can reserve Zipcars online or by phone, all without ever traveling to a rental car location or dealing with a rental agent and paperwork. Cars are available to rent by the hour or by the day 24/7. Once a reservation is made, they simply use a Zipcard, a security card-like device, to unlock the door and drive away. Today, thousands of members drive hundreds of Zipcars in cities along the Northeast Corridor. Zipcar's Z-to-B program also provides businesses with an innovative, cost-effective and time-saving alternative to taxis, car services, employee car reimbursement or company fleets. Josh Gitelson, managing director in RFBinder's Boston office, and David Shein, managing director in RFBinder's New York headquarters, will oversee the account. "Zipcar is truly creating an urban revolution, eliminating the costs and aggravations associated with owning an automobile or renting one through traditional car rental companies, while making city life healthier through reduced congestion and emissions," said Gitelson. "This is a tremendously exciting company and service, and we are thrilled to partner with Zipcar to shine the spotlight on the many benefits it brings to city residents, visitors and businesses." "RFBinder demonstrated a unique combination of business, technology and consumer expertise and experience, as well as an impressive track record in developing creative and aggressive PR campaigns that achieve significant results," said Scott Griffith, president and chief executive officer of Zipcar. "We are confident the agency will help us strategically promote Zipcar as a new model for automobile transportation to both individuals and businesses alike." About RF|Binder Partners As a member of the Ruder Finn Group, RF|Binder leverages a 52-year heritage of public relations expertise and creative approaches to focus on the changing needs of Fortune 1000 companies, start-ups, non-profit organizations and governments. Headquartered in New York City, RF|Binder Partners operates a wholly owned office in Boston, bureaus in Chicago and Los Angeles, and maintains affiliate relationships with a global network of full service communications agencies. For more information, please visit www.rfbinder.com. About Zipcar Zipcar was founded in 1999. Since 2000, when Zipcars first hit the road, more than 20,000 consumers and small businesses have joined. Zipcar currently operates more than 400 vehicles in Boston, New York City and Washington, D.C. For a convenient and cost effective car rental experience or to learn more visit www.zipcar.com. |
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