Living in the Lap of Luxury: Waterside Plaza Adds Zipcars as a Tenant Amenity; New York’s Only Car Sharing Company Brings Unique Service to Tenants and the Local Community in One of Manhattan’s Premiere High-rises.

NEW YORK, NEW YORK (January 11, 2005) — With luxury apartments springing up all over the city, developers and property managers are finding it’s harder than ever to stay ahead of the competition. However, savvy developers and property managers are stepping up to the challenge, enticing would-be residential and commercial tenants with unique tenant amenities, such as a fleet of Zipcars, that truly complement the New York lifestyle. To further differentiate their properties, Waterside Plaza has reached an agreement with Zipcar—a new twist on traditional car rental companies, offering vehicles for rent by the hour or by the day—to place vehicles on site and actively co-market the car sharing service and concept to residents.
 
Waterside residents who adopt Zipcar’s atypical, membership-based car rental service will share a Toyota Prius hybrid and Ford Escape SUV. Because of Waterside’s special relationship with Zipcar, residents will receive discounted memberships for only $25, which is $150 less than Zipcar’s standard joining fees. In addition, businesses and non-tenants living and working in the community are encouraged to rent the Waterside vehicles as well. Waterside joins Peter Cooper Village/Stuyvesant Town and City Lights in Long Island City who already offer their residents access to Zipcar vehicles onsite.
 
“Zipcar is incredibly popular because it provides all the convenience, freedom and luxury of owning a car without any of the hassle,” said Zipcar Regional VP Julian Espiritu. “Now Waterside Plaza residents, and those who live and work in the surrounding area, can use Zipcars for all of their hourly or daily traveling needs such as shopping, client meetings, or weekend trips upstate.”

In addition to the vehicles conveniently located at Waterside Plaza, residents will have access to all Zipcars throughout the New York metropolitan area, as well as Boston and Washington, DC.

“The Zipcars will not only reduce parking demand and congestion, but they will provide Waterside residents and the local community a significant lifestyle upgrade,” said Waterside Plaza Managing Partner Peter Davis. “Local United Nations employees are also particularly excited about the new cars since Zipcar, unlike some other rental car companies, accepts foreign driver licenses.”

Zipcar offers over twenty different car makes and models, including Toyota Prius gas/electric hybrids, MINI Coopers, BMW 325i’s, Pickup Trucks and Volkswagen Jettas. Members simply reserve online or over the phone, let themselves in with their Zipcard, and drive away. In New York, Zipcars cost as little as $8.50 an hour or $65 a day. Reservations include insurance, gas, and even the car’s assigned parking spot, which members can use for the duration of their reservation. Zipcars are available 24 hours a day, seven days a week and since it is completely self-service, there are never any lines or paperwork to fill out. Members can reserve a Zipcar minutes or up to a year in advance at www.zipcar.com, or by calling 866.4.ZIPCAR.
 
About Zipcar Zipcar was founded in 1999. Since 2000, when Zipcars first hit the road, more than 30,000 consumers and small business drivers ages 21+ have joined. Zipcar currently operates more than 400 vehicles in seven states and 21 cities, including Boston, New York City and Washington, D.C. For a convenient and cost effective car rental experience or to learn more visit www.zipcar.com.