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Washington Nationals Become First Professional Sports
Franchise to Commit to Car Sharing

Zipcar named The Official Car Sharing Company of The Washington Nationals

CAMBRIDGE, MA and WASHINGTON, DC (September 27,
2005) — Zipcar, the country’s largest provider of self-service
cars for use by the hour or day, and the Washington Nationals, the District’s
new baseball team, today announced that Zipcar has been named The Official
Car Sharing Company of the Washington Nationals Major League Baseball
team, making the Nationals the first professional sports franchise in
the United States to commit to using car sharing for day-to-day marketing
and operations. As gas prices in the metropolitan area continue to rise,
Zipcar and the Washington Nationals will also work to encourage residents
to use car sharing as a way to get to and from Nationals games.
Under an agreement between Zipcar and the Nationals, a co-branded Zipcar will
be exclusively dedicated to the Nationals organization for promotional
and business use. Screech, the official mascot of the Nationals, will
use the vehicle during game promotions, pre-game festivities, and for
transportation to and from appearances and events throughout the Washington
metro area. As part of the agreement, the Nationals organization will
join Zipcar as a Z2B (Zipcar to Business) client, making all Zipcars throughout
the country available to Washington Nationals employees for team business.
The partnership also includes cross promotions, shared advertising and
giveaways as part of a joint effort by the Nationals organization and
Zipcar to encourage D.C. residents to use public transportation and car
sharing as a cost-effective and environmentally-friendly way to travel
to Nationals games. Beginning immediately, anyone who attends a Zipcar-sponsored
Nationals home game can use a special promotional code for a discounted
Zipcar membership at http://www.zipcar.com/nationals/
and current Zipcar members will have access to discounted tickets to select
Nationals home games.
According to Carleen Martin, director, marketing and promotions for
the Washington Nationals, car sharing is a practical, cost-effective solution
that makes sense for the team. “We have Zipcars available for our
staff whenever we need them, and Screech, our mascot, now has the Screechmobile
to drive to all of his appearances,” she said.
“As big fans of the Washington Nationals, Zipcar is particularly
excited about providing the team’s employees with car sharing as
a new transportation alternative, and working with the organization to
create a unique co-branded promotional vehicle,” said Gabe Klein,
regional vice president of Zipcar. “This is a tremendous example
of the variety of ways car sharing can be used to fit into all sorts of
business needs, and how a prominent, influential organization can be an
effective advocate for change in its community.”
The Washington Nationals join 45,000 personal and business drivers across
the country that have turned to Zipcar as a means of having transportation
freedom without the costs and hassles of car ownership. The Z2B Program
was started in 2004 to provide businesses with self-service access to
a diverse fleet of vehicles, including BMWs, MINI Coopers, gas/electric
hybrids, SUVs and pickup trucks. All active Z2B drivers pay discounted
hourly and daily rates that include insurance, gas, designated parking and
maintenance, and have 24-hour per day access to
more than 800 vehicles throughout nine states and 28 cities, including
metro Washington DC, San Francisco, New York and Boston.
About the Washington Nationals
The Washington Nationals are Washington DC’s first major league
baseball team in thirty-four years. A member of the National League East,
the Nationals play eighty-one home games at RFK Stadium.
About Zipcar
Zipcar (www.zipcar.com) was founded in 1999. Since 2000, when Zipcars
first hit the road, 45,000 consumers and business drivers ages 21+ have
joined. Zipcar currently operates approximately 800 vehicles in nine states
and 28 cities, including Boston, New York City, San Francisco and Washington,
DC. Zipcar also has operations on or near over 20 university campuses.
In July 2005, Zipcar secured $10 million in funding, led by Benchmark
Capital, to begin aggressive expansion to become the country’s first
national car sharing service. As part of this expansion, Zipcar recently
launched West Coast operations, with plans to bring its service to additional
major metropolitan areas in the near future.

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