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Urban living definitely has its appeals — being close to what's going on downtown, for sure. The only real drag: owning a car in the city. Parking, security, and maintenance are all huge hassles. Many tenants decide to just do without, until that one day when they really have to get out of town.
With Zipcar, though, you can change their minds! They'll have ready access to a car that'll meet all their practical needs AND take them out on adventure after adventure — and they won't have to sacrifice being close to the action to get it. Best of all, it doesn't cost you a dime to keep better, more satisfied tenants.
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