Many large enterprises have sophisticated CRM systems—like Salesforce or Microsoft Dynamics—to gather and track leads for high volume, fast-moving sales teams. That kind of scale usually needs a dedicated team to oversee the system and optimise its capabilities.
But CRM isn’t just the realm of the big guys. Your small business also needs customer data to survive—and thrive. It can help companies of any size gain insight into customers, nurture existing relationships and create new ones.
On its simplest level, a CRM system keeps all your customer contacts up to date and in one place, manages appointments and sets reminders. On a deeper level, it’s a customer analytics tool, providing you with insights into customer behaviour that can help you to craft more targeted communication.