Zipcar pride in your ride car
Zipcar pride in your ride car

Have Pride in Your Ride


Zipcar members and employees come from all different backgrounds and communities – including a large portion of the LGBTQ+ community. And because the summer of events recognising this community still won’t be the same in 2021, we wanted to open up the chance for our members to design a new car branding that celebrated our LGBTQ+ members, teams and allies. 

We were inundated with entries from our members, and our judging panel – made up of Zipcar employees and members from a mix of genders and backgrounds, all part of the LGBTQ+ community – selected the winner based on our criteria of creativity, connection and celebration


The Winning Design

Jamie with his winning car design for the pride in your ride competition

The Winning Design

Our winning design was created by Roddy and Jamie, from London. Jamie (pictured) said “I wanted to design a car that looked like it was a real inclusive, flowing beacon of pride zooming throughout London with all the fun and courage of the LGBTQ+ community to go with it”

James Taylor, Zipcar UK General Manager said:

James Taylor Zipcar UK General Manager

James Taylor, Zipcar UK General Manager said:

“My fellow judges and I were blown away by the quality of entries and the thought that had gone into the responses. It was a really tough job for us to pick a winner. We loved how the designs reflected all parts of the LGBTQ+ community and how the entrants had thought about how the design would work alongside the Zipcar brand.”

Where do I find the cars?

Pride in your ride car in app

Where do I find the cars?

We’ve branded 10 of our one-way Flex cars, which you can find in the app! You’ll see it’s one of these cars by the branding on the vehicle when you’re searching and when you go to book. Can’t see one nearby? Don’t worry – there’s over 1,000 Flex cars in London and they’re very popular, but you’re bound to see one soon! The cars will be branded indefinitely so you’ll have plenty of time to find one.

Spot the cars!

Zipcar pride in your ride car

Spot the cars!

Seen one of the 10 branded cars out and about? Tag us with #haveprideinyourride for your chance to win £50 driving credit!

Causes we support

planting a seed and seeing it grow

Environmental Impact

Since 2000, our mission has been to create better communities. So we set out to cut carbon emissions, reduce congestion and promote multi-modal travel. Thanks to our over one million global members, we proudly lower CO2 emissions by 1.6 billion lbs per year and take away the need for more than 415,000 personally owned cars.

pride heart

Embracing equality

Equality shouldn’t be up for debate. That’s why Zipcar was an early supporter of LGBTQ+ organisations and equal rights. We continue to show our support at Pride events and in how we do business every day. We believe people can overcome anything on their own - but we’ll always be stronger together.

a gift

Charity support

Zipcar helps non-profits do more with affordable access to on-demand transportation. Through working with partners (and members) including the Felix Project, St Mungo’s, Thames Reach and The NHS we help raise money for their causes – as well as offer a transport solution that saves them much needed budget.

Heart shaped hands holding

Championing diversity

Providing access to transport - a key driver of economic opportunity and social equality - has always been our focus. But to truly fight systemic racism we need to build a more equitable car-sharing culture and community. That’s why we’ve launched the Power of Colour Employee Resource group, led by our Global President, to create a more diverse, inclusive culture and are providing more employee resources and training on racial bias and inequality. We will also continue to make our service more widely available to cause-based organisations that support underserved communities, will continue to champion our members from all backgrounds – especially those from black communities and ethnic minorities - and will use our platform to be a stronger voice for social justice and equality.

Zipcar for Business

Did you know we have over 13,000 businesses – from SMEs to corporate to councils – that use Zipcar for Business?  Every month we put a Community Spotlight on these companies, and this month we’re featuring organisations run or established by members of the LGBTQ+ community

Find out more

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Competition Ts & Cs

Competition open to Zipcar UK members who share an appropriate photograph of one of our 10 Have Pride in Your Ride branded cars with #haveprideinyourride for a chance to win £50 driving credit. First 5 pictures shared with #haveprideinyourride across Instagram, Twitter, Facebook will receive the reward. Non-transferrable, no cash alternative. Winners will be contacted by DM on the channel they posted on, competition closes 31 July 2021 and credit valid for 60 days.