Submitted by site.zipcar.admin on Thu, 11/01/2018 - 06:53

London, 01 November 2018: Many Londoners remain very attached to their cars despite their concerns around spiraling levels of congestion and pollution in the capital, according to a new report published today by Zipcar, the UK’s leading car sharing network.


As part of its new London Carscape Report, Zipcar UK surveyed the capital’s car owners and found that:

  • Two thirds (65%) admit they would find it hard to give up their car
  • Emotional reasons Londoners feel so attached to their cars include the fact their cars provide them with a sense of luxury and success (21%), storage (21%) and special features like cup holders and leather seats (15%)
  • However, 84% of respondents said they are concerned about the city’s high levels of air pollution and congestion, and over half (52%) of car owners finding driving in London stressful and frustrating due to high congestion levels

The good news is there is plenty of evidence that attitudes to car ownership in London are slowly but surely changing, especially among younger Londoners:

  • Nearly half of 18-34-year-old Londoners (47%) have tried car sharing at least once, versus 24% of 45 to 54-year old’s.
  • Zipcar, London’s largest car sharing network, has seen a 65% increase in the number of new memberships in Jan-Aug 2018, compared, with the same period in 2017
  • 20,000 electric trips have been taken in the few months since Zipcar UK launched its electric fleet in London in July 2018


Professor Frank Kelly, Professor of Environmental Health, King’s College London, said: “While the number of privately owned cars in the capital has seen a decrease in recent years[2], Zipcar’s insightful report shows that London car owners remain very attached to their vehicles. And it’s not surprising really - like home ownership, car ownership has been a staple of everyday British life for many years and something people still aspire to.


“But attitudes need to change, and in the same way that “Generation Rent” Millennials are facing up to the fact that home ownership is no longer a given, car ownership is facing a similar challenge. Hopefully we’ll see a significant shift in attitudes in the coming years.”


Jonathan Hampson, General Manager for Zipcar UK, said: “Despite all the progress in recent years there remains a deep-rooted attachment to the car, which means that change in shifting attitudes is a real challenge. That’s why we need strong action by companies like ours, as well as by the GLA and TfL, if we are to make positive, tangible changes to our city and environment.


“The Mayor has set out bold plans in his Transport Strategy to reduce car reliance and change attitudes; plans which we find encouraging and fully support, but we are also calling for more radical and immediate action. We want to work with City Hall, the Councils, partners and Londoners to help continue existing momentum and help changes happen now.”


What Londoners want to see, as part of a greener London:

  • The end of the rush hour as more people work from home
  • Car free zones next to schools
  • More cycling and walking with improved cycle highways and access to
  • Increased awareness and participation in key events like Car Free Days and Clean Air Day to encourage behaviour change
  • Trials, discounts, electric car sharing services and improved charging network to encourage greater uptake of EV
  • Car sales incentives and improved access to alternatives like car sharing
  • Politeness code of conduct to improve driver behaviour


Zipcar’s ‘London Carscape Report’ provides an in-depth look into attitudes to car ownership and usage in the capital. The report uses a mix of consumer research, third party data and statistics and independent expert comment to paint a picture of London’s relationship with the car in 2018. Over 2,000 Londoners, a mix of car and non-car owners, were surveyed on a range of topics including usage, parking and EV.  


Download the Zipcar Carscape Report 2018 here

Join the #londoncarscape conversation on Facebook, Twitter and Instagram




For more information, content, photography, interview requests and/or quotes please contact:

Zipcar UK Press Office,, 07880 404 469



Benefits of car sharing

Car sharing, led by Zipcar, has grown rapidly to nearly 200,000 members in London (CarPlus 2017) and is forecast to grow to over one million members (Frost & Sullivan 2015) thanks to the proven benefits:


  • A fall in car ownership:
    • Each round-trip car club car replaces 10.5 vehicles from the road as members report that they sell cars to join the service
  • A fall in car miles driven:
    • The average change in annual household car mileage (for all cars in the household) reported by members surveyed after joining was a decrease of 570 miles
  • An increase in use of more sustainable transport modes:
    • 23% of car club members cycle regularly as opposed to only 9% of Londoners
    • 62% of car club members are regular users of the tube vs 37% of Londoners


About Zipcar

Zipcar is the world’s leading car sharing network, driven by a mission to enable simple and responsible urban living. With its wide variety of self-service vehicles available by the hour or day, Zipcar operates in urban areas and university campuses in over 500 cities and towns across Belgium, Canada, Costa Rica, France, Iceland, Spain, Taiwan, Turkey, the United Kingdom and the United States. Zipcar offers the most comprehensive, most convenient and most flexible car sharing options available. Zipcar is a subsidiary of Avis Budget Group, Inc. (Nasdaq: CAR), a leading global provider of mobility solutions. More information is available at


For more information:

Zipcar UK Enquiries



[2] Transport for London


Other key findings:

  • 77% of London car owners find it difficult to park outside or near their home – in fact parking is cited by many (46%) as the number one disadvantage to owning a car in London
  • Nearly a quarter (22%) would be willing to pay £1,000 or more every year to have a parking space outside their home
  • More than half of respondents (52%) say that using travel apps has helped them drive more efficiently, demonstrating a role for technology in shaping a greener London

[1] Research conducted with 2,000 Londoners in March 2018 by Sapio Research



United Kingdom (EN)