Zipcar Officially Launches in Santa Rosa, Expanding Footprint along SMART Lines

Residents and SMART riders now have on-demand access to vehicles in Santa Rosa, encouraging car-lite or car-free lifestyles

Aug 25, 2017

SANTA ROSA, CA – Zipcar, the world’s leading car-sharing network, today announced a new partnership with the Sonoma County Transportation Authority (SCTA) and the City of Santa Rosa to bring its “wheels when you want them” membership service to Santa Rosa residents, visitors and transit riders. Through the partnership, two Zipcars are now available for reservation in City-owned parking spots at the Downtown Santa Rosa Sonoma-Marin Area Rail Transit (SMART) Station and in a surface lot downtown.

The two Zipcars—a Honda Civic named “Alfred” and a Ford Escape named “Sparky”—are available for reservation by the hour or by the day with gas, insurance, maintenance and 180 miles of driving included. One vehicle is parked in the Railroad Square Depot lot at the Downtown Santa Rosa SMART Station and the other is parked in Lot 10 at 730 5th Street for convenient pick-up and drop-off.

Santa Rosa residents and employees can take advantage of complimentary annual Zipcar memberships thanks to subsidies provided by a grant through the SCTA. To receive a discounted membership, visit

“We’re excited to add car sharing alongside the new SMART service, giving Santa Rosa residents and commuters more options than ever before,” said Santa Rosa Mayor, and SCTA Director, Chris Coursey.

The new Zipcars help with mid-day trips for workers who ride the SMART train and choose to leave their car at home and they provide residents and visitors with an alternative to relying on personal vehicles.

“Rolling our service into Santa Rosa provides residents and visitors with an easy, cost-effective way to get where they need to go without owning a car,” said Franco Arieta, Zipcar regional general manager. “The new Zipcars along with the new SMART rail service and other transportation options available locally help free up traffic and congestion and reduce carbon emissions, making Santa Rosa a better place to live.”

The launch in Santa Rosa builds on Zipcar’s success at several other locations throughout the San Francisco Bay Area, including at the San Rafael SMART station, where the service launched in June 2017. With a number of area members already using Zipcar, the company was eager to expand its presence, providing even more residents and visitors with convenient access to wheels where they live, work and play. Zipcar members can reserve and drive the company’s new vehicles in Santa Rosa as well as more than 12,000 vehicles in the company’s global fleet.

Prospective members can join the service online at For more information on Zipcar in Santa Rosa, visit:


About Zipcar

Zipcar is the world’s leading car-sharing network, driven by a mission to enable simple and responsible urban living. With its wide variety of self-service vehicles available by the hour or day, Zipcar operates in urban areas and university campuses in over 500 cities and towns across Belgium, Canada, France, Spain, Taiwan, Turkey, the United Kingdom and the United States. Zipcar offers the most comprehensive, most convenient and most flexible car-sharing options available. Zipcar is a subsidiary of Avis Budget Group, Inc. (Nasdaq: CAR), a leading global provider of mobility solutions. More information is available at


About Sonoma County Transportation Authority

The Sonoma County Transportation Authority (SCTA) plays a leading role in transportation in Sonoma County by securing funds, overseeing project delivery and long term planning. The SCTA acts as the countywide planning and fund programming agency for transportation related issues.


About City of Santa Rosa

Santa Rosa is the fifth most populous city in the Bay Area. With a population of about 175,000, Santa Rosa boasts a vibrant downtown, including the historic Railroad Square and Old Courthouse Square, with shopping, restaurants, nightlife, and theaters. Santa Rosa is central to various Sonoma County destinations which is an increasing draw for tourism.




Media Contacts:

Katelyn Chesley

Public Relations Manager, Zipcar



Brant Arthur

Community Affairs Specialist




Kim Nadeau, CTA

Parking Manager

City of Santa Rosa, Finance Department

90 Santa Rosa Avenue

Santa Rosa, CA 95404


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