We’re not saying we’ve been wrong all along, but we haven’t been entirely right either. For the past five years, Zipcar has commissioned an independent study to examine the attitudes of millennials related to technology, transportation, and lifestyle. Year over year (and this year is no exception), the results have shown that millennials find it difficult to own a car, love their mobile phone, have a strong desire to protect the environment, and are open to alternative forms of transportation. Like most, we thought this was because of their age. But age, we’ve realized, is only half the story.
This year, we decided to analyze the results by where people live — in a city, in the ‘burbs, or in a rural area. What we found is that city-dwellers, of all ages, are actually a lot like millennials. City folk also have a hard time owning a car, love their mobile phone, want to protect the environment and are open to alternative forms of transportation, suggesting that “millennial” is more a state of mind (one you can even check for yourself) related not just to age, but also to city living.
Are millennials influencing cities or are cities influencing millennials? We’re not entirely certain. We do know one thing for sure: A growing population that is open to innovation and is concerned with the environment is fine by us!
Urbanites (49%) and millennials (48%) both want to protect the environment so they drive less. Compare that to suburbanites (37%) and those in rural areas (40%).
Urbanites (65%) and millennials (67%) would both like to see more public cell phone charging stations in their community — a lot more so than suburbanites (51%) and those in rural areas (46%).
When asked which would be the hardest to give up — a car, mobile phone, computer/tablet or TV — both urbanites and millennials picked a mobile phone as number one. The hardest thing for suburbanites and those in rural areas to give up? A car.
How millennial-minded are you? Try our quiz for the answer, and learn more about our findings here.