On the topic of connections and communication, Sally explains, ‘Our mission is to help the UK independent film industry thrive. But we need partners to help us with that goal.’ Of course, it’s got to work strategically, and each partnership has to be to the benefit of both sides. ‘We take time to consider which partnerships could really benefit our community, the organisation, and the filmmakers themselves.’
But this isn’t simply a business venture. The effects on film culture are significant: new film techniques are developed and shared, new initiatives and opportunities are made more widely available, and the next generation of filmmakers are able to tell their stories.