Chiropractor examining a woman sitting on medical equipment
November 17, 2025

Small Business Spotlight: AMAYU Institute

As Zipcar celebrates 25 years, we want to showcase how we're helping small businesses get around and connect with their community. 


Small Business Spotlight 

AMAYU Institute  
New York City 


Q&A with Founder Dr. Rodrigo Imaña: 

What's AMAYU Institute all about? 

We help people to reclaim their full potential through chiropractic care, meditations, and personal development. We empower our patients by aligning the body, mind, and spirit. 

What keeps you motivated? 

Being able to change people's lives—one patient at a time. 

How do you use Zipcar?

For house calls. When patients can't come to me, I go to them. 

How has Zipcar helped your business? 

It makes renting a car easy. When a patient calls, I put my adjustment table in and go to them. 

What's your favorite thing about Zipcar? 

All the locations and how easy it is to pick up and drop off. 

What's your go-to car? 

Kia Soul

What are your goals for the next 25 years? 

Expanding our practice into Brooklyn, New Jersey, and eventually South America. 

Read our other blogs to see how Zipcar helps businesses keep moving. 


About Zipcar for Small Business

Get quick, affordable access to cars to help you run your business, without the runaround. Here's what you'll enjoy as a member: 

  • 24/7 access to vehicles near you
  • Discounted annual membership
  • Gas, maintenance, and insurance options are included
  • Centralized billing and reporting
  • Account support and roadside assistance

Getting started is easy! Just open your account and start booking in minutes. And you can monitor usage, manage billing, and invite other drivers right in the app. 

Learn more about Zipcar for Small Business.