Zipcar launches second annual #MAKEorBREAKweekend Valentine’s campaign
Zipcar has launched its second annual #MAKEorBREAKweekend marketing campaign, encouraging new couples across the country to put their relationships to the test this weekend (Feb. 9 – 11) by going on their first road trip together. The campaign encourages road trippers to "make it or break it” before getting into the potentially messy gray area of Feb. 14.
According to a survey conducted by the car-sharing provider, more than half of Americans ages 18-34 feel that the first day or overnight trip is a good test of a new relationship.
The campaign includes a series of polls like the one shown below and the chance to win a $500 Valentine’s giveaway.